Searching for a Terrific Copywriter
If you want to use the internet to generate an income, you'll need a website. That website must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's in your best interest to engage the services of someone who is qualified to write the text for your web site. A good copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting as someone told them that online writing would be a cinch. These are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own web site? Any copywriter who is itnerested to compose web copy needs to have a web site that contains their bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you build yours? Look at the copy on this web site. If it is full of typos and grammar errors this is not a good sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar mistakes. Does the website copy induce an emotional response as you are reading it? Does it cause you to feel affection for the copywriter? Does the web copy make you want to follow up and learn more about the copywriter? Does the website copy make you want to jump to employ them as soon as possible? Does the copy make you feel like you must get out of there? Does it make you pop over here upset? These are all really crucial reactions and they deserve your attention.
Carry out your background research on the copywriter. Try to look for reviews on online discussion boards and independent sites. It's highly likely that the only reviews you will come across on the writer's site are going to be good. Perform a search for the copywriter's name to determine if any reviews or testimonials pop up in places that other are not run or that cannot be manipulated by the writer. These reviews deserve special attention. You should also ask the writer to give you several references. Make sure that you follow up and actually get ahold of those references and obtain an honest opinion from them.
It is important to actually read any samples furnished to you by the writer. Ask for a few more samples than can be read on the writer's website. This is especially important if the copywriter is claiming to be an expert in a subject. When the writing feels like it was stolen from Wikipedia or is especially vague, you need to find a different writer.
There are numerous different ways to see if a copywriter is worth paying for. It is essential that you do your homework and look beyond the person for information pertaining to his/her reputation and character.